Real Life Advanced Digital Marketing with Freelancing
Md Sajib Miha

Md Sajib Miha

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Real Life Advanced Digital Marketing with Freelancing (2nd Batch)

Online: TK 2100

Start Date : 2021-05-05  
End Date : 2021-07-14

Total Class : 15   Total Hours: 30

Location : 102/1 Shukrabad, Mirpur Road, Dhanmondi, Dhaka-1207

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Course Objective:

Course Title: Digital Marketing with Freelancing

Program: Short Course (Certification)

Months: 2 Months

Duration: 30 hours

Teaching–Learning: Online Live Class, Case studies, Practice Quizzes, Group Discussion

Evaluation Criteria: Participants are required to participate all the classes/complete watching all the recordings, attempts the quizzes, attend the discussion forum

 

Course Description:

Considering the current situation, Digital Marketing is one of the most Prospective sectors in the world. The demand of digital marketing is continuously increasing as the people are now engaging more and more in online activities.

Skill Jobs is offering You an online training on digital marketing with freelancing opportunities. As you have stacked at home, you can make the best use of your time by completing one of the most demanding courses in the world.

 

Course Benefits

  1. Explore ins & outs of Digital marketing
  2. Explore Content Marketing Platform 
  3. Design, Measure, Analyze, Improve & Control Facebook Content Marketing;
  4. Design, Measure, Analyze, Improve & Control Facebook Paid Campaign;
  5. Understand marketing strategy of Google Plus, LinkedIn, YouTube, Twitter & Instagram
  6. Google Webmaster Tools and Google Analytics 
  7. Explore Lead Generation and Lead Nurturing techniques 
  8. Analyze digital marketing KPI measurement Tools 

Course Content

Module

Lesson

What will you learn from this course?

Module 1: SEO 

 

Introduction to SEO 

  • Basic Description of SEO
  • Google bot (Google Crawler)
  • Google Algorithm
  • Search Engine Basics
  • Major Search Engines
  • Web Ranking & Page Rank
  • Back links and its important
  • Browsers & Imp Add-on, Plugin
  • Important SEO Tools
  • Domain and Page Authority

SEO on Page 

  • Keywords Research & Analysis
  • LSI Technique
  • Initial Site Analysis
  • Competition Analysis
  • Keywords Density &Stuffing
  • Page Mapping
  • Title & Meta Tag Optimization
  • Site Structure Analysis
  • URL renaming/re-writing
  • H1, H2, H3 Tags
  • Anchor Text
  • Creating of Favicon
  • Content Optimization
  • HTML Validation
  • No follow and do follow Links
  • Internal/External Links
  • Image Optimization
  • Outbound/Inbound Links
  • XML & Html Sitemap
  • Custom Sitemap
  • Keywords Ranking?
  • 404 Error Removal &Redirects
  • Header &Footer Optimization
  • Alexa report

On-page optimization in WordPress site

 

  • Use Link structure optimization technique from WordPress site Link Structure
  • Introduce with WordPress SEO Plug in: WordPress SEO by Yeast 
  • Install WordPress SEO by Yeast plug in
  • Explore different features of WordPress SEO by Yeast Tool
  • Implement on page optimization metrics in WordPress website
  • Create sitemap in a WordPress delegated website
  • Use robot.txt 

Module 2: Facebook Marketing

Introduce with Facebook marketing 

  • Importance of Facebook Page & Group Creation
  • Setting up of Facebook page & group 
  • Facebook page role, auto messaging & Facebook page reviews
  • Difference between Facebook profile, Facebook page and Facebook group
  • Event creation steps on Facebook 
  • Concept of Scheduling Post, Backdate Post, Event, Milestone, offer. 
  • Facebook Notes

Explore Facebook Algorithm (EDGE Rank), Content strategy & content calendar 

  • EDGE Rank
  • Post value
  • Post rank
  • Post score 
  • Content strategy develop
  • Content calendar plan
  • Content calendar template 

Explore Lead Generation and Lead Nurturing techniques 

  • Explore the benefits of sales funnel
  • Difference between page like and lead
  • Lead Generate at organic way by blogging, from others social media, from competitor’s page, from related fb group, from friend list of influencers, By Email signature
  • Lead Nurturing Technique 
  • Convert to sell                     
  • Case study of sales funnel

Analyze Audience through Audience Insight 

  • Ins & Outs of Page insight?
  • Create an audience set page insight report
  • Set target audience in a non-paid way inside Facebook page

Create Facebook Business page and Paid Campaign (Basic) 

  • Create Facebook business account & Ad account
  • Adding Payment method in Facebook business account
  • Set up Saved Audience, Custom Audience & Look alike Audience 
  • Find out Your marketing objective & align Marketing objective 
  • Explore Facebook Campaign Structure: Campaign > Ad Set > Ad 
  • Utilize the power of Facebook power editor 

Paid campaign and Remarketing technique 

  • Explore Facebook magic feature Facebook Pixel?
  • Install Facebook pixel 
  • Define Facebook conversion pixel & install Facebook Conversion pixel 
  • Define Remarketing & Retargeting 
  • Facebook Marketing Jargon: Impression, Engagement; Reach, Frequency, CTR, CPM, CPC, ROI, Ad Relevancy. 
  • Use of Google Analytics URL builder to measure Facebook Traffic exactly
  • Set up custom audience leveraging the power of Facebook pixel. 
  • Ad Relevance Optimization Technique, Placement Optimization, Ad set Optimization, Age Group Based optimization

Module 3: Google Webmaster Tools and Google Analytics

 

Google Webmaster Tools 

  • Introduce with Google Webmaster Tool 
  • Setting up Google Web Master Tools Account and adding with website.
  • Explore magical features of Google Webmaster Tool
  • Add Site Map in Webmaster Tool
  • Find out the Connection between Google Webmaster tools with on Page SEO Optimization
  • Install Google analytics
  • Add new website in Google Analytics
  • Study Audience features of Google Analytics 
  • Analyze Acquisition feature of Google analytics
  • Study audience behavior from behavior feature of GA
  • Explore Real Time feature of GA 

Module 4: Marketing at Twitter & Pinterest

Twitter Marketing

  • Optimize Twitter Profile 
  • Use of Hashtag 
  • Explore advanced search option in Twitter 
  • Twitter Tweet feature for branding/awareness creation 

 

Pinterest Marketing

  • Create board in Pinterest 
  • Increase followers through organic strategy 
  • Generate Sales through Pinterest 

Module 5: Marketing at LinkedIn and quota

Marketing at LinkedIn and quota

  • Create profile at LinkedIn 
  • Optimize Profile in LinkedIn for better result. 
  • Explore different features of linked in 
  • Create profile at quora 
  • Study activities at quota and engage for better result 
  • Find out potential client from quora 

Module 6: Marketing through You tube 

Marketing through You tube 

  • Create a new channel
  • Channel settings
  • Channel Optimize
  • Vanity URL
  • On page optimization (Title Tag optimization, description optimization using keywords, thumbnail optimize) 

Module 7: E-mail Marketing 

E-mail Marketing 

  • Introduction to Email Marketing
  • Email as Conversation
  • Creating the HTML Email
  • Types of Email Marketing
  • Landing Pages Optimization
  • How to Create Mailing List
  • How to Observe Spam words
  • Top Email marketing software and online tools
  • How to land in inbox instead of spam folder

Module 8: Project based work in Marketplaces 

Project based work in Marketplaces 

  • Perfect market place for you
  • Profile creating 
  • Gig/hourly creating 
  • How to get job?
  • Discuss about 4/5 very easy gig (pdf, signature etc) 
  • Buyer communication skill
  • Common error of getting any job.
  • Web research and market research 

Module 9: Freelancing

 

 

  • 100% profile complete in up work, fiverr, Freelancer
  • Marketplace
  • Cover letter
  • Portfolio
  • Skill test
  • Payment method
  • Desktop app settings