Real Life Advanced Digital Marketing with Freelancing
Atikur Rahman Tonmoy

Atikur Rahman Tonmoy

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Real Life Advanced Digital Marketing with Freelancing (2nd Batch)

Online: TK 3000

Start Date : 2020-10-06  
End Date : 2020-11-13

Total Class : 15   Total Hours: 30

Location : D F Tower (Level-11A) Skill Jobs Digital Lab Skill Jobs Digital Lab, House # 11 (Level-11A), Road # 14, Dhanmondi, Shobhanbag, Dhaka-1209

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Course Objective: Developing Digital Marketing Experts to meet the industry needs and developing Virtual Entrepreneurship in home and abroad

Eligibility: Completed HSC Minimum

About the Training: Skill Jobs is conducting “Real-Life Advanced Digital Marketing” course. This will be a 2 months’ professional course integrated to industry projects. The course will drive you through all digital platforms to meet Digital Skills.\

 

Course Benefits

  1. Make a Clear Understanding Between Analog & Digital Marketing
  2. Be Expert Professional in Overall Digital Marketing Tools
  3. 4 Months’ Work Experience in Real Life Project 
  4. Create a Profile for all Online Marketplace
  5. Make Own Website for Global Marketplace
  6. Own Business with Virtual Entrepreneurship

Course Content

Course Coverage:

  1. Learning Outcomes

    • Explore ins & outs of Digital marketing

    • Explore Content Marketing Platform 

    • Design, Measure, Analyze, Improve & Control Facebook Content Marketing;

    • Design, Measure, Analyze, Improve & Control Facebook Paid Campaign;

    • Understand marketing strategy of Google Plus, LinkedIn, YouTube, Twitter & Instagram

    • Google Webmaster Tools and Google Analytics 

    • Explore Lead Generation and Lead Nurturing techniques 

    • Analyze digital marketing KPI measurement Tools 

    Contents of Training:

    Module 1: SEO 

    Session 1: Introduction to SEO 

    • Basic Description of SEO

    • Google bot (Google Crawler)

    • Google Algorithm

    • Search Engine Basics

    • Major Search Engines

    • Web Ranking & Page Rank

    • Back links and its important

    • Browsers & Imp Add-on, Plugin

    • Important SEO Tools

    • Domain and Page Authority

     

    Session 2: SEO On Page 

    • Keywords Research & Analysis

    • LSI Technique

    • Initial Site Analysis

    • Competition Analysis

    • Keywords Density &Stuffing

    • Page Mapping

    • Title & Meta Tag Optimization

    • Site Structure Analysis

    • URL renaming/re-writing

    • H1, H2, H3 Tags

    • Anchor Text

    • Creating of Favicon

    • Content Optimization

    • HTML Validation

    • No follow and do follow Links

    • Internal/External Links

    • Image Optimization

    • Outbound/Inbound Links

    • XML & Html Sitemap

    • Custom Sitemap

    • Keywords Ranking?

    • 404 Error Removal &Redirects

    • Header &Footer Optimization

    • Alexa report

    On-page optimization in WordPress site

    • Use Link structure optimization technique from WordPress site Link Structure

    • Introduce with WordPress SEO Plug in: WordPress SEO by Yeast 

    • Install WordPress SEO by Yeast plug in

    • Explore different features of WordPress SEO by Yeast Tool

    • Implement on page optimization metrics in WordPress website

    • Create sitemap in a WordPress delegated website

    • Use robot.txt 


     

    Module 2: Facebook Marketing

    Session 1: Introduce with Facebook marketing 

    • Importance of Facebook Page & Group Creation

    • Setting up of Facebook page & group 

    • Facebook page role, auto messaging & Facebook page reviews

    • Difference between Facebook profile, Facebook page and Facebook group

    • Event creation steps on Facebook 

    • Concept of Scheduling Post, Backdate Post, Event, Milestone, offer. 

    • Facebook Notes

     Explore Facebook Algorithm (EDGE Rank) , Content strategy & content calendar 

    • EDGE Rank

    • Post value

    • Post rank

    • Post score 

    • Content strategy develop

    • Content calendar plan

    • Content calendar template 

     

    Session 3: Explore Lead Generation and Lead Nurturing techniques 

    • Explore the benefits of sales funnel

    • Difference between page like and lead

    • Lead Generate at organic way by blogging, From others social media, From competitor’s page, From related fb group, From friend list of influencer, By Email signature

    • Lead Nurturing Technique 

    • Convert to sell                                  

    • Case study of sales funnel

    Analyze Audience through Audience Insight 

    • Ins & Outs of Page insight?

    • Create an audience set page insight report

    • Set target audience in a non-paid way inside Facebook page

     

    Session 5: Create Facebook Business page and Paid Campaign (Basic) 

    • Create Facebook business account & Ad account

    • Adding Payment method in Facebook business account

    • Set up Saved Audience, Custom Audience & Look A Like Audience 

    • Find out Your marketing objective & align Marketing objective 

    • Explore Facebook Campaign Structure: Campaign > Ad Set > Ad 

    • Utilize the power of Facebook power editor 

    : Paid campaign and Remarketing technique 

    • Explore Facebook magic feature Facebook Pixel?

    • Install Facebook pixel 

    • Define Facebook conversion pixel & install Facebook Conversion pixel 

    • Define Remarketing & Retargeting 

    • Facebook Marketing Jargon: Impression, Engagement; Reach, Frequency, CTR, CPM, CPC, ROI, Ad Relevancy. 

    • Use of Google Analytics URL builder to measure Facebook Traffic exactly

    • Set up custom audience leveraging the power of Facebook pixel. 

    • Ad Relevance Optimization Technique, Placement Optimization, Ad set Optimization, Age Group Based optimization

     

    Module 4: Google Webmaster Tools and Google Analytics Session 1: Google Webmaster Tools 

    • Introduce with Google Webmaster Tool 

    • Setting up Google Web Master Tools Account and adding with website.

    • Explore magical features of Google Webmaster Tool

    • Add Site Map in Webmaster Tool

    • Find out the Connection between Google Webmaster tool with on Page SEO Optimization

    • Install Google analytics

    • Add new website in Google Analytics

    • Study Audience features of Google Analytics 

    • Analyze Acquisition feature of Google analytics

    • Study audience behavior from behavior feature of GA

    • Explore Real Time feature of GA 

     

    Module 5: Marketing at Twitter & Pinterest

    Session 1: Twitter Marketing: 

    • Optimize Twitter Profile 

    • Use of Hashtag 

    • Explore Advanced search option in Twitter 

    • Twitter Tweet feature for branding/awareness creation 

    : Pinterest Marketing:

    • Create board in Pinterest 

    • Increase followers through organic strategy 

    • Generate Sales through Pinterest 

    : Marketing at LinkedIn and quota

    Discuss about Instagram and G+…….

    • Create profile at LinkedIn 

    • Optimize Profile in LinkedIn for better result. 

    • Explore different features of linked in 

    • Create profile at quora 

    • Study activities at quota and engage for better result 

    • Find out potential client from quora 

     

    Module 7: Marketing through You tube 

    • Create a new channel

    • Channel settings

    • Channel Optimize

    • Vanity URL

    • On page optimization (Title Tag optimization, description optimization using keywords, thumbnail optimize) 

    E-mail Marketing 

    • Introduction to Email Marketing

    • Email as Conversation

    • Creating the HTML Email

    • Types of Email Marketing

    • Landing Pages Optimization

    • How to Create Mailing List

    • How to Observe Spam words

    • Top Email marketing software and online tools

    • How to land in inbox instead of spam folder

     

    Module 9: Project based work in Marketplaces 

    • Perfect market place for you

    • Profile creating 

    • Gig/hourly creating 

    • How to get job?

    • Discuss about 4/5 very easy gig (pdf, signature etc) 

    • Buyer communication skill

    • Common error of getting any job.

    • Web research and market research 

    • Payment method

About Skill Jobs Training 

Established in 2000, Skill Jobs is a growing technology-enabled service provider engaged in delivering services in two different fields of employment solution and skill development programs. Our human resources are highly skilled professionals, engineers, technologists, domain experts, associates who are diversely talented in multiple domain specialties located globally, who have successfully undertaken numerous projects in the various domain the field of engineering and software technologies.