SEO and Google Ads Marketing with Freelancing
Atikur Rahman Tonmoy

Atikur Rahman Tonmoy

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SEO and Google Ads Marketing with Freelancing (3rd Batch)

Online: TK 4000

Start Date : 2022-08-07  
End Date : 2022-10-07

Total Class : 15   Total Hours: 30

Location : 102/1 Shukrabad, Mirpur Road, Dhanmondi, Dhaka-1207

Sunday : 09:00 PM - 11:.00 PM

Thursday : 09:00 PM - 11:.00 PM

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Course Title: SEO and Google Ads Marketing with Freelancing

Program: Short Course (Certification)

Months: 2 Months

Duration: 30 hours

Teaching–Learning: Online Live Class, Case studies, Practice Quizzes, Group Discussion

Evaluation Criteria: Participants are required to participate all the classes/complete watching all the recordings, attempts the quizzes, attend the discussion forum

Course Content

Course Description:

Considering the current situation, Digital Marketing is one of the most Prospective sectors in the world. The demand of digital marketing is continuously increasing as the people are now engaging more and more in online activities.

Skill Jobs is offering You an online training on SEO & Google Ads  with freelancing opportunities. As you have stacked at home, you can make the best use of your time by completing one of the most demanding courses in the world.

 

Course Benefits

  1. Explore ins & outs of Digital marketing

  2. Explore Content Marketing Platform 

  3. Design, Measure, Analyze, Improve & Control Facebook Content Marketing;

  4. Design, Measure, Analyze, Improve & Control Facebook Paid Campaign;

  5. Understand marketing strategy of Google Plus, LinkedIn, YouTube, Twitter & Instagram

  6. Google Webmaster Tools and Google Analytics 

  7. Explore Lead Generation and Lead Nurturing techniques 

  8. Analyze digital marketing KPI measurement Tools 

Course Content :

Module

Lesson

What will you learn from this course?

Module 1: SEO 

 

Introduction to SEO 

  • Basic Description of SEO
  • Google bot (Google Crawler)
  • Google Algorithm
  • Search Engine Basics
  • Major Search Engines
  • Web Ranking & Page Rank
  • Backlinks and its important
  • Browsers & Imp Add-on, Plugin
  • Important SEO Tools
  • Domain and Page Authority

SEO on Page 

  • Keywords Research & Analysis
  • LSI Technique
  • Initial Site Analysis
  • Competition Analysis
  • Keywords Density & Stuffing
  • Page Mapping
  • Title & Meta Tag Optimization
  • Site Structure Analysis
  • URL renaming/rewriting
  • H1, H2, H3 Tags
  • Anchor Text
  • Creating of Favicon
  • Content Optimization
  • HTML Validation
  • No follow and do follow Links
  • Internal/External Links
  • Image Optimization
  • Outbound/Inbound Links
  • XML & Html Sitemap
  • Custom Sitemap
  • Keywords Ranking?
  • 404 Error Removal & Redirects
  • Header &Footer Optimization
  • Alexa report

On-page optimization in WordPress site

 

  • Use Link structure optimization technique from WordPress site Link Structure
  • Introduce with WordPress SEO Plug in: WordPress SEO by Yeast 
  • Install WordPress SEO by Yoast plug in
  • Explore different features of WordPress SEO by Yoast Tool
  • Implement on page optimization metrics in WordPress website
  • Create sitemap in a WordPress delegated website
  • Use robot.txt 

Module 2

Google Ads

  • Introducing to SEO
  • Keyword Research (AdSense)
  • Website Audit
  • Localhost
  • Competitor Analysis
  • AdSense Friendly Content Writing
  • Freelancing Guideline (Fiverr)
  • WordPress installation (Live Site)
  • Niche Site Optimization (Live Site)
  • On-Page Optimization (Live Site)
  • Off-Page SEO
  • Upwork
  • Monetization for Website
  • Monetization for YouTube
  • PPC Ads A-Z

Module 3: Project based work in Marketplaces 

Project based work in Marketplaces 

  • Perfect market place for you
  • Profile creating 
  • Gig/hourly creating 
  • How to get a job?
  • Discuss about 4/5 very easy gig (pdf, signature etc) 
  • Buyer communication skill
  • Common error of getting any job.
  • Web research and market research 

Module 4: Freelancing

 

 

  • 100% profile complete in up work, fiverr, Freelancer
  • Marketplace
  • Cover letter
  • Portfolio
  • Skill test
  • Payment method
  • Desktop app settings